Is GAP Cool Now? [Troye Sivan x GAP Review]
- Joshua Miller
- Aug 23, 2024
- 3 min read
Introduction
I got home on Wednesday and felt relieved that the post I planned to be today's post was almost done - until I saw this.
Now, I usually stand on the side of sticking to your plan, BUT when a once-in-a-lifetime collaboration happens I have no choice but to stop what I'm doing and write about it.
So today I'm going to be writing about the Troye Sivan x GAP collaboration "Get Loose."
Specifically, I want to share my thoughts on the campaign, and the clothes, and give my personal recommendations, and my personal favorites.
My goal is to help you determine if this is worth buying.
It can be easy as a customer to feel pressured to buy into the hype, and I want to use everything I know about fashion and pop culture to help you get what you want out of this event.
Troye Sivan & GAP?!?!?!
"Get Loose" is a 90s-inspired dance campaign that features house-adjacent music, baggy clothes, and Troye Sivan.
As dancers perform Sivan's signature hyper-masculine motions it's clear that this ad is supposed to invoke the indulgent feeling of freedom that Sivan's music is known for.
I've listened to Troye Sivan for a while so I know what he represents - self-indulgence and LGBTQ+ liberation - neither of which I would've associated with GAP.
I mean, imagine my shock when I saw this campaign.
GAP has always been a middle-class American brand that was known for its GAP-branded sweaters, t-shirts, and casual aesthetic.
Three months ago I would've thought of GAP as this ...
NOT THIS!
Thus, the campaign demonstrates GAP trying to be of the times and fashion-forward.
By pairing themselves with a left-of-center queer pop-star GAP shows that while they want to be mass-market, they're no longer interested in being timeless.
But what are they even trying to sell?
The Clothes
Following its 90's themes and creative title, "Get Loose" derives character from its shape and styling.
For shape, the clothes are baggy and loose-fitting to symbolize freedom and movement.
For styling, everything is styled to show skin and I LOVE the nod to the utility-core trend that we've been seeing this year.
If you're someone who's into an alternative look then this collection is definitely for you.
The Verdict
Whether or not this collection is for you depends on what you're willing to spend, where you're wearing clothes, and who you want to be.
If you're someone with a big budget looking to buy trendy clothes that say "I'm not afraid to stand out" then this is the collection for you.
However, if you want clothes that will stay in style for a long time, and are office-friendly, then this collection isn't for you.
Regardless, even if baggy ripped jeans aren't your thing there are still a lot of good basics in this collection that are great additions to any closet.
I ESPECIALLY recommend the baggy jeans I've picked below, because skinny and slim is out.
My Recommendations
If you're looking for a gateway to get into baggy denim these baggy jeans are a great pick.
This sweater is a timeless basic for every man's closet.
This fall construction is in and with these pockets you can't go wrong.
My Personal Favorites
This Carpenter's Pant is a great pick for someone who needs more of the construction trend in their closet.
Leaning on the Fall of Red, this oversized shirt is a great piece for any event life throws at you. (More on red later 😊)
I love this color and I love this fabric. I think this is a great versatile piece that's easy to pair and great to wear.
Conclusion
My favorite thing about this campaign is that it shows that GAP is willing to change things up.
While it can be comforting to stay the same and do what you're always known for sometimes you just have to get loose.
GAP was a brand that I used to think of as preppy, timeless, and a little uptight, but now I think that they're capable of being fun and I'm so excited to see them try something different.
Are you?
-JM
Fun Fact: CDK Company, the company that choreographed and danced in the campaign also did the Calvin Klein pride campaign which I think is cool. Fashion is conversational among its brands just like its consumers.
God, I love this stuff.
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