Ann Taylor is a Breath of Fresh Air (Spring 2025)

Introduction

Ann Taylor is a brand for inspiring ambitious women to be the best they can be, but at first, I didn't find Ann Taylor Spring 2025 to be inspiring or ambitious.

However, after studying them all week, I've slowly fallen in love with their message of embracing change.

Coming from a category that's known for being stagnant, it's refreshing to see Ann Taylor take a risk with their artistic direction and breathe whimsy into corporate attire.

Today, I will share my thoughts on the creative directions of their spring collection and hopefully help you appreciate what Ann Taylor wants to offer you this season: a breath of fresh air.

Click the links below to see!

Outline

Buy Yourself Flowers

Embrace Your Soft Side

Put It In Neutral

My Favorite Piece

Conclusion

Buy Yourself Flowers

Florals for spring? Groundbreaking. 

When I first saw this theme I thought of it as tacky and almost cringe.

It's weird to see a brand that's been the face of solid-colors try something bright, vibrant, and fun.

But that's what I love about it.

Ann Taylor is no longer for maximizing your career, it's for maximizing your life.

These clothes reek of optimism in a way that's sleek and modern and I can't help but stare at them.

I'm obsessed.

Put It In Neutral

Ann Taylor is no stranger to neutral professional attire.

But this season something feels different about their neutral clothing.

Everything is more dramatic and there's a stronger attention to detail.

I like the imagery a lot here too.

There's something special about using neutrals to represent urban concrete - a visual that's associated with strength, triumph, and progress.

It's like Ann Taylor wants these pieces to not be essentials but foundations to a wardrobe built on assurance, confidence, and strength.

I really like this artistic direction, and I think the clothes are equal in value.

Embrace Your Soft Side

To match the traditionally masculine culture of corporate america, Ann Taylor has historically done shapes and colors that are very masculine leaning - until now.

Here, Ann Taylor is embracing feminine shapes and fabrics that celebrate femininity instead of masking it.

It's cool to see the brand take their photoshoot outside to, again, suggest Ann Taylor is about life maximization.

There's a certain confidence that these images command that's been lacking from Ann Taylor's traditional woman in a suit walking in New York imagery.

With the recent emergence of their casual brand Ann Taylor Weekend, I'm excited to see their eponymous brand pull inspiration from the world outside of work as well.

Spring is about new beginnings, and these clothes are proof that Ann Taylor is no exception.

My Favorite Piece

In a shade that never goes out of style, this boyfriend-in-the-best-way blazer is a great piece for someone who wants an uplifting blazer that makes a statement.

Ann Taylor - Tweed Double-Breasted Blazer ($189.00)

Conclusion

Ann Taylor saved several bad days last fall and this spring they're continuing to inspire me.

Fashion can be repetitive, but that's what I love about it.

The more things change, the more they stay the same and fashion is a reminder of that.

No matter how hopeless winter can feel, spring is always a fresh start.

I'm happy to see Ann Taylor begin again, and I hope you are too.

Thanks for reading!

-JM

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